Ethan Genteman
Co-Founder + CEOHe ran the numbers side of Palomar, a $4 billion carrier. He left to build this one.
SMALL POLICIES, BIG NUMBERS
You build the product. We’ll be the carrier.
Maybe you sell insurance inside your product. Maybe you run an insurance program. Either way, you need a carrier. That is the company whose name goes on the policy. Its money pays the claims. We are building that carrier. You bring the product and the customers. We bring the license, the money, and the paperwork.
$1M minimum programOperational launch targeted Q3/Q4 2026
Tell us what you’re building
ethan@slingshotinsurance.com
IF THIS SOUNDS FAMILIAR
Most carriers will not call you back.
Say your program sells under $20 million a year. Most carriers will not take it. The ones who answer take six months to say yes. And they never show you your own numbers. You have to ask, and then wait.
WHO DOES WHAT
We do the insurance work. You keep doing yours.
Other carriers hand you a list of jobs to do.
We handle
- The license, and the money behind it.carrier license · statutory surplus
- The paperwork every state requires.regulatory filings
- Big insurers who share the risk.reinsurance
- The math that sets your price.actuarial work
- Claims, and the data under them.
- Teaching you the business, if you are new to it.
You keep
- Your product, and where insurance shows up in it.
- Your customers. They stay yours.
- Your brand.
- A cut of every dollar your customers pay.carrier fee: industry standard
- Your data. Take it any time, even the day you leave.
- One hookup. You do not rebuild anything.
- Your engineers, still building your product.
You will not need to hire an insurance team.
HOW IT WORKS
Three steps to your first policy.
01
Tell us what you are building.
One email. We answer.
02
We set up the insurance side.
The program, the paper, the price.
03
You launch.
Your customers see one new line at checkout.
Vertical Insure sells a $25 policy at checkout. More than 750,000 customers have bought one. Brock Noland started it. He is our co-founder and our first customer.
You can see every number’s history.
EXAMPLE RECORD
- OBJECT
- premium.written
- ORIGIN
- checkout · bound at point of sale
- PARENT
- rate table v4.1 · filed form
- OWNER
- your program
| T0 | BOUND | checkout API |
|---|---|---|
| T0 + 0.4s | RATED | rating engine v4.1 |
| T0 + 1.2s | REFERRED | underwriting agent, auto-cleared |
| T0 + 26d | SNAPSHOT | filed in the monthly report |
| T0 + 41d | RESTATED | endorsement, delta logged |
Both versions stay, both stamped with a time. You and your reinsurer see the same thing.
WHY WE CAN DO THIS
Why the big carriers had to say no.
A big carrier pays thousands of people and more than sixteen vendors. To cover that, a program needs $20 million a year. We built one system ourselves, so a $1 million program works here.
You were not too small. The minimum was too old.
$1MSmallest program we can take
$25Average policy, proven across 750,000+ customers
WeeksSet up and launch, once we open
In-houseOne system, not 16+ vendors
Weeks comes from the way we are built. It is not a promise. Break even at $1 million instead of $20 million. Big carriers need six months to sign you up and eight more to launch.
WHERE WE ARE
We are not open yet. Here is exactly where we are.
Slingshot is being built as a licensed carrier. It is not one today.
| Buying a licensed carrier | Advanced stages |
|---|---|
| State approval of the saleForm A | In process |
| Open for business | Targeted Q3/Q4 2026 |
| Our software, first version | Operational |
| Vertical Insure — 750,000+ customers at $25 each | First customer, building it with us |
Come in now and you help shape the program: first the product, then the filings, then launch. The weeks above start once we are open. If your first policy has to sell this year, we will say so.
Brock Noland
Co-Founder + First CustomerHe built Vertical Insure and has hit every problem you will hit.
Justin Kaufenberg
Co-FounderHe is a partner at Rally Ventures. He helped build Vertical Insure.
Jeff Hinck
Co-FounderHe invests in lending and payments, and knows the rules.
Liz Benz
Chief Revenue OfficerShe grew her last company from $70 million to $700 million.
The people inside old carriers are good at their jobs. The systems they work in cannot change. So I left to build one that can.
— Ethan Genteman, Co-Founder + CEO
Rally Ventures helped start Slingshot, and has been here since the first line of code.
We are building the carrier we wish we’d had.
The risk was always there. It stayed hard to price it, sell it, and pay it out.
- You run an insurance program and need a carrier that will take one your size. Embedded program — capacity
- You have the customers and want to sell insurance, but no one has shown you how. Distribution — insurance as a revenue line
- You have money to put behind risk. Or you are something else entirely. Capacity — data model
Skip the form and the demo. Tell us what you are building and what you need.