A CARRIER FOR EMBEDDED PROGRAMS
Slingshot is a carrier being built for embedded programs: the $25 policy inside a checkout, sold hundreds of thousands of times. We carry the paper, the filings, and the reinsurance. You keep the product, the distribution, and the customer.
$1M minimum programOperational launch targeted Q3/Q4 2026
WHO DOES WHAT
Other carriers hand you a checklist and expect you to run it while you keep shipping.
You do not hire an actuary in year one. Insurance stays a line item, small enough that it never grows into its own org chart.
A WORKED EXAMPLE
Vertical Insure attaches a $25 policy to a checkout under a master policy structure. It has served 750,000+ customers that way. Its founder, Brock Noland, is a Slingshot co-founder and the first customer. Split three ways:
One line at checkout: $25 on the receipt. Coverage shows up in the confirmation. They never learn the word carrier.
The customer, the checkout, the brand, and a share of every premium your distribution produces. Slingshot takes an industry-standard carrier fee, priced like infrastructure.
The paper, the retained risk, the filings, the reinsurance placement, the reserves.
| T0 | BOUND | checkout API |
|---|---|---|
| T0 + 0.4s | RATED | rating engine v4.1 |
| T0 + 1.2s | REFERRED | underwriting agent, auto-cleared |
| T0 + 26d | SNAPSHOT | filed to bordereau |
| T0 + 41d | RESTATED | endorsement, delta logged |
Snapshot and restated both retained. Both timestamped. Both queryable — by you and by your reinsurer, at the same moment.
SLINGSHOT OS
Chain of custody. Version history.
The bordereau number is provably real: no quiet adjustments nobody documented, no dispute later about which version is true. Reinsurers stop arguing over data they cannot verify, and collateral gets sized against real exposure.
Intelligence compounds with every transaction.
When an underwriter leaves a legacy carrier, your program’s history leaves with them. Here, it stays, compounds, and never needs re-explaining.
Day 1 performance equals Year 5 knowledge.Underwriting referrals, claims decisions, actuarial analysis.
Answers in hours, with no actuary on your payroll in year one. Every answer traces back to the artifact it came from.
Each pillar writes into the next. Cut one and there’s no loop, just three disconnected tools.
The mass being orbited is your distribution. Your customers stay yours, and your data leaves with you structured and queryable.
WHY THE MATH WORKS
Legacy carrier economics were built for rare, catastrophic events: hundreds of underwriters, layered manual compliance. It worked, and it needs a $20 million program to break even. That is why you were told to call back at twenty. Slingshot’s cost base is built for $1M programs and $25 policies.
The math that protected insurance for two hundred years is the math that locks it out of the future.
You were not too small. The minimum was too old.
Weeks is a property of that cost structure, not a promise: one platform instead of sixteen vendors, break-even at $1M instead of $20M. The legacy baseline is six months to onboard, eight-plus to launch.
WHERE WE ARE
Slingshot is being built as a licensed carrier. It is not one today.
| Shell carrier acquisition | Advanced stages |
|---|---|
| Form A approval | In process |
| Operational launch | Targeted Q3/Q4 2026 |
| Slingshot OS prototype | Operational |
| Vertical Insure — 750,000+ customers at $25 average | First customer, design partner |
Engage now and you shape the program: product design first, then structure and filings, then onboard toward launch. The weeks above are what the cost structure buys once the carrier is operational. If your first policy has to bind this year, we will tell you that on the first call.
Former Chief Actuary and Chief Data Officer at Palomar, a $4B carrier. A Fellow-level actuary who writes production code.
Founder of Vertical Insure. He has lived every failure mode from the MGA side, and he has equity in making sure you do not.
Rally Ventures GP and serial embedded-solutions entrepreneur. His companies include Vertical Insure.
Fintech investor across lending, payments, and embedded finance. Brings capital markets and regulatory architecture to the build.
Owns MGA partnerships and onboarding. Took her last company from $70M to $700M in ARR.
Institutional resistance to data and AI innovation was an architecture problem, not a competence one. I left to build what could not be built inside an existing carrier.
— Ethan Genteman, Co-Founder + CEO
Rally Ventures is the founding partner, hands-on from the first line of code.
The risk always existed. What never existed were the systems to price, sell, and settle it at scale.
No form, no gate, no demo scheduler. Tell us what you are building and what you need from a carrier.
