Ethan Genteman
Co-Founder + CEOHe ran the numbers side of Palomar, a $4 billion carrier. He left to build this one.
SMALL POLICIES, BIG NUMBERS
Maybe you sell insurance inside your product. Maybe you run an insurance program. Either way, you need a carrier. That is the company whose name goes on the policy. Its money pays the claims. We are building that carrier. You bring the product and the customers. We bring the license, the money, and the paperwork.
$1M minimum programOperational launch targeted Q3/Q4 2026
IF THIS SOUNDS FAMILIAR
Say your program sells under $20 million a year. Most carriers will not take it. The ones who answer take six months to say yes. And they never show you your own numbers. You have to ask, and then wait.
WHO DOES WHAT
Other carriers hand you a list of jobs to do.
You will not need to hire an insurance team.
HOW IT WORKS
One email. We answer.
The program, the paper, the price.
Your customers see one new line at checkout.
Vertical Insure sells a $25 policy at checkout. More than 750,000 customers have bought one. Brock Noland started it. He is our co-founder and our first customer.
| T0 | BOUND | checkout API |
|---|---|---|
| T0 + 0.4s | RATED | rating engine v4.1 |
| T0 + 1.2s | REFERRED | underwriting agent, auto-cleared |
| T0 + 26d | SNAPSHOT | filed in the monthly report |
| T0 + 41d | RESTATED | endorsement, delta logged |
Both versions stay, both stamped with a time. You and your reinsurer see the same thing.
WHY WE CAN DO THIS
A big carrier pays thousands of people and more than sixteen vendors. To cover that, a program needs $20 million a year. We built one system ourselves, so a $1 million program works here.
You were not too small. The minimum was too old.
Weeks comes from the way we are built. It is not a promise. Break even at $1 million instead of $20 million. Big carriers need six months to sign you up and eight more to launch.
WHERE WE ARE
Slingshot is being built as a licensed carrier. It is not one today.
| Buying a licensed carrier | Advanced stages |
|---|---|
| State approval of the saleForm A | In process |
| Open for business | Targeted Q3/Q4 2026 |
| Our software, first version | Operational |
| Vertical Insure — 750,000+ customers at $25 each | First customer, building it with us |
Come in now and you help shape the program: first the product, then the filings, then launch. The weeks above start once we are open. If your first policy has to sell this year, we will say so.
He ran the numbers side of Palomar, a $4 billion carrier. He left to build this one.
He built Vertical Insure and has hit every problem you will hit.
He is a partner at Rally Ventures. He helped build Vertical Insure.
He invests in lending and payments, and knows the rules.
She grew her last company from $70 million to $700 million.
The people inside old carriers are good at their jobs. The systems they work in cannot change. So I left to build one that can.
— Ethan Genteman, Co-Founder + CEO
Rally Ventures helped start Slingshot, and has been here since the first line of code.
The risk was always there. It stayed hard to price it, sell it, and pay it out.
Skip the form and the demo. Tell us what you are building and what you need.